Coupons
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How to do 20% coupon for first buy(on all check) for users?
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Well, to add extra conditions of your choice will be a bit tough to implement but in next release we will add a provision to inflict rules with outer system conditions that will resolve to boolean outputs only.
But for your current bagisto version you can apply and create a new action by pushing a new Action class in config('discount-rule.cart') and make a new action class or override the previous classes and place your customer first sale condition.
And remember the key is zero discount never gets presented on cart they are ignored.
Regards,
Prashant.